Vape Juice: Everything You Need To Know

Vape Juice: Everything You Need To Know

If you vape, you’ve come across terms like “vape juice,” “e-juice,” and “e-liquid” pretty regularly. They’re all phrases for the same thing, but do you know what ingredients actually make up the liquid you’re pouring into your vaporizer? Understanding what your vape juice is made of can help you choose flavors that you’ll enjoy, nicotine levels that suit your vaping habits, and can help you discover your favorite brands.

Continue reading this post to learn more about vape juice, and come visit High-Voltage Vapes in Aurora for a huge variety of different premium e-liquids and nic salts.


You’ll notice that a lot of vape juices will list something along the lines of “70% VG, 30% PG” or a similar percentage ratio on your ingredients. These acronyms stand for vegetable glycerin and propylene glycol. Your vape juice also contains flavoring, as well as some percentage of nicotine.

Vegetable Glycerin

Vegetable glycerin is the main ingredient in vape juice because it allows devices to create larger, denser clouds of vapor. It is non-toxic, contains no smell, and is a safer ingredient option than many other alternatives. This entirely vegetable-based product is an alcohol that doesn’t contain any oils. It’s safe enough to use in many types of medicines. 

One drawback to VG is that, because it’s a newer ingredient, it can clog up older atomizers or atomizers that are too small. If you’re new to vaping, however, you’ll find that every atomizer on the market anymore is safe for vape juice that is predominantly made with VG.

Propylene Glycol

Another main ingredient in vape juice is propylene glycol — a humidifier that helps maintain the strength of flavors in different vape juices. PG is odorless with a faintly sweet taste, helping vape juice flavors linger longer in the back of the throat. PG is another product that’s safe to use in vape juice; in fact, PG is used in some pharmaceuticals and food products. 

While it’s worth noting that PG has been linked to the makeup of antifreeze, it is only a small ingredient and is not harmful to your health. And while some are sensitive to PG, an allergy to the ingredient is incredibly rare. PG is used in vape juice because it is safe to inhale and helps accentuate the flavor of the juice.


You might be surprised, but the ingredients that account for the flavor in your vape juice are actually fairly minimal. Food-grade flavoring only makes up about 10% of the ingredients in vape juice, and that includes any nicotine. 

It’s important to find vape juice flavors that contain ingredients that are not only safe to ingest but also safe to inhale. As more research is being done on vape devices and the ingredients in vape juice, the safer the ingredients are becoming to deliver more delicious flavor, fluffier clouds, and a vape experience that is safe for the user.

You’ll notice when you visit our store or browse our selection of premium e-liquids on or website that there are countless flavors to choose from. Flavors that are marked “ice” or “chill” contain menthol for a cooling sensation when you take a hit. There are also flavors inspired by classic tobacco. The more unique flavors are what make vape juice really popular, though. Choose from fruity flavors, candy-inspired flavors, and flavors that taste almost exactly like dessert. Look for flavors with “milk” or “cream” for a thicker vapor and smoother taste.


In order to add some flavor and satisfy any cravings, most vape juice contains some amount of nicotine. While there are a lot of dangers surrounding nicotine use, it is actually the smoke associated with smoking cigarettes that is the most harmful aspect of the habit.

Vaping — since it vaporizes the ingredients rather than burning them — is a much safer habit for those who enjoy nicotine. Long-term studies are still being developed on the effects of vaping, but it has proven to be the safest option for inhaling nicotine.


A small amount of regular water is added to the vape juice mixture to help prevent the flavors from being too overpowering, as well as facilitating in the vaporization process. Water helps create the correct consistency and balance of flavor in each and every vape juice on the market.

Choosing a Vape Juice

When choosing a vape juice, there are three different goals that you should consider:

  • Finding the most enjoyable flavor
  • Vaping a level of nicotine that satisfies your cravings
  • Producing the highest level possible of vapor

Depending on your interests in vaping, one or two of these goals will be your main priority when choosing a vape juice. 

Finding a Flavor

If your main focus is on finding the best flavor, you’ll want a vape juice that has a slightly higher percentage of PG. Remember, this is the ingredient that gives vape juice its delicious taste and aromatic clouds.

Discovering your favorite flavor is going to take some experimentation though. If you like a cooling sensation, opt for flavors that contain menthol. If you like the vapors to feel more like the smoke of a cigarette, a “milk” flavor will help create that thicker, creamier texture you’re looking for. From there, it’s all about trying different combinations of fruits, sugars, or even a traditional tobacco flavor. Trust us — there are countless to choose from.

Curbing the Cravings

If you’re trying to quit smoking cigarettes, just switching to vaporizing alone is a huge step. The smoke from tobacco is what creates so many health risks, which are eliminated when switching to a vaporizer.

If you’d eventually like to cut nicotine from your lifestyle entirely, we recommend starting with a high-nicotine blend of vape juice and then gradually cutting the dosage. This can help wean you off of the drug without serious symptoms of withdrawal. Whether you finally decide to go nicotine-free is your call, but switching from cigarettes to vapor — regardless of the nicotine content — is a healthier choice in and of itself.

Creating Clouds

If your goal is to create large vapor clouds and perform vape tricks, choosing a high-heat atomizer and vape juice flavors with a higher percentage of VG are going to help you the most. Vape juices that are a sweeter, VG blend are going to help you create the densest vapor clouds since VG lends itself to the sweetness of the flavor.

VG vs. PG: Choosing a Blend

Vegetable glycerin and propylene glycol are the two ingredients that will affect your vaping experience the most. Understanding their properties will help you decide what ratio you want in your vape juice.

Vegetable glycerin:

  • Has a thicker consistency than PG
  • Can create more buildup and residue than PG
  • May be incompatible with older or smaller vaporizers
  • Is sweeter than PG, but can dilute the flavor of vape juice
  • Produces larger, thicker vapor clouds

Propylene glycol:

  • Creates more of a “throat hit” for flavor
  • Is a thinner consistency than VG
  • Creates less residue and buildup than VG
  • Doesn’t produce as large of vapor clouds
  • Doesn’t impact the overall flavor of vape juice

All vape juice will have a ratio of VG to PG, so don’t worry about limiting yourself entirely to one ingredient. The most important thing you have to decide on is whether your want more potent flavor or denser vape clouds.

Nicotine Content

The amount of nicotine in vape juice varies from one bottle to the next. The high-nicotine content vape juices are referred to as “nic salts.” Nic salts contain 30 to 60 milligrams of nicotine per milliliter of juice. The higher the amount of nicotine in your vape juice, the less vapor you’ll produce with each pull.

If you’re a non-smoker or don’t need much nicotine content, a vape juice is your best option because there is little to no nicotine in these. These nicotine levels are also ideal for those who have been weaning themselves off of nicotine for awhile.

We recommend that, whether you’re increasing or decreasing the level of nicotine in your vape juice, you only move one interval at a time through dosages.

Pull Without the Burn

Ideally, vaping should be smooth and not create some of the harsh reactions that smoking does. If you do experience some burning or coughing when you first start using your vaping device, it could mean a few different things. Troubleshoot to make sure that your vape setting isn’t set too high, that you aren’t vaping too high of a nicotine dosage in your vape juice, and that you don’t have a sensitivity to PG. This should clear up any issues.

Consult the Gurus

There are a lot of factors at play when choosing a vape juice — especially if you’re just starting out. If you have any questions about which vape juice is right for you, come talk to us at High-Voltage Vapes in Aurora. We can help you find the best flavor, VG to PG ratio, and nicotine content for you. Contact us today or visit our vape shop.

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